Get My New Book! But not at StyleSaint: Marketing to Gen Z:
The cell phone is the primary access to the Internet for 25 percent of those between 12 and 17 years of age. Forty-eight percent of teens own an iPhone and 58 percent own a tablet according to the Piper Jaffray report. For those who own a smartphone, 50 percent use it as the main method of accessing the Internet.
Teens are seldom disconnected from their mobile devices so it is best to customize websites for mobile users. Mobile devices are used for browsing, buying, looking for coupons, and checking in with friends to get their views.
Teens are brand conscious but not necessarily brand loyal. Friends, whose opinions they value, heavily influence buying behavior. Peer approval of purchases is very important, especially to girls.
The Piper Jaffray report states that friends had the most influence over teen purchase decisions and about 50 percent of both males and females said social media influenced them.
Shopping is a core social activity for teenaged girls who are more likely to be swayed by celebrities than boys. Seventy-seven percent said they are more likely to buy a reduced price article than one at full price. Enlarge This Image Teenaged girls are shrewd shoppers, often waiting for items to go on sale before purchasing.
Almost 40 percent of teenage girls sign up for emails from their favorite brands to receive information about sales and promotions. Sixty-five percent say when their favorite brand has a sale, they want to share the information with their best friend or sister, and 57 percent say when they find a new brand or trend, they tell a best friend or sister.
About 80 percent prefer to share the information by texting or calling rather than posting to social media platforms. Teens have short attention spans, especially regarding advertisements. They filter out a good deal of the messages and are often doing several other things while shopping online, especially if they are on a mobile device. To keep them engaged, ask for their feedback or give them an opportunity to express their preferences.
Messaging that is concise, transparent, and has a point is necessary to garner their attention. It can be time-consuming to keep up with the changing inclinations of teenagers but they do have substantial purchasing power. Top Shopping Websites Over the past year, according to the Piper Jaffray survey results, the top three websites for teens were Amazon, eBay, and Nike, with Amazon growing ten percentage points between spring and spring — from 13 percent to 23 percent.
Anything cheaper than that? As stated in the opening of the post: Thank you for reading! My daughters love shopping there she also likes justice and forever I hope I helped you all. My 2 daughters are 10 and I have a son that is 5 if anyone needs advice on boys clothes Thank you. I agree going to Walmart is best for less expense shopping spree. I think this is a good selection. Having a problem finding youthful clothing for my granddaughter.
Try Justice, especially their online store. They have slim pants online that are not available in the stores, but you can still return them to stores. My daughter is now 12 and average to short in height. So she needs a size 12 in length, but more like a size 8 for the waist! So shopping for pants, shorts, swimsuits for her are a nightmare. Try udtfashion This is my favorite go to website and if you are lucky enough to visit their stores they have an even bigger and awesome selection of dresses and separates.
Their sale racks if you have budget constraints have amazing bargains and they will send you pictures if you contact them. They have become my two daughters favorite clothing and it makes me happy to support a company that makes all their clothes in the USA. This is a nice blog and These type of cloths are perfect for summer. I also know one website for these type of dresses. You can go to FoxyBeauty Store for affordable clothing for women. This is an interesting list.
I wonder if there are geographic differences. And for being more spendy in athletic clothing, there is, iviva. Your email address will not be published. Notify me of follow-up comments by email. Notify me of new posts by email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. The Teen and Tween Market: What are the low-end brands? J crew and gap are way over my budget.
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